Own a Flow Studio - Yoga Franchise

Theres a reason Flow is one of the highest rated wellness brands

Talk with the team

Community, people, impact

Flow is known as the big tent for wellness. While yoga is our foundation, at our studios you'll find hundreds of events, free meetups, people discovering wellness for the first time and old friends chatting in our tea lounges.

Tons of class styles

While most franchise yoga studios focus on 1 or 2 styles of yoga, we're here for the full yoga experience, from traditional to modern styles, heated and non-heated, and everything in between. Flow's got the widest selection of classes in town

Vinyasa Yoga
Flow Yoga
Chill Yoga
Hatha Yoga
Yin Yoga
Kundalini Yoga
Gentle/Restorative Yoga
Yoga for Seniors
Hot Yoga

A little about Flow

rating

2,000+ 5 star reviews

Flow has a great variety of class types & levels and special events. I returned to yoga with reduced abilities after many years away and felt very welcomed here, even in classes with more demanding content.

Alexa C. May 2, 2025

Flow Yoga has become a safe space for me and part of my daily ritual, and for that I am so grateful! Every class I have taken - Flexibility + Mobility with JJ, Flow with Jillian, Somatic Movement and Self Massage with Venus, and many others - has been very fulfilling and exactly what I need. Each teacher seems to be in tune with the students and what we need for that day, and I walk out of class feeling better than going in. I have only been to the Westgate and 3rd Eye locations, but the quality and care at both are consistent and incredible. I highly recommend Flow to any Yogi, whether you are just getting into your Yoga journey or you have been practicing for a long time!

Lucy H. May 1, 2025

I am loving the variety of classes offered at Flow Yoga. There is a wonderful community gathering at the Westgate location and all of the yoga instructors have been very knowledgeable and welcoming.

Mary L. April 30, 2025

First of let me say, I'm an emotional basketcase and I have scoliosis and runners knee. Ya girl needs yoga because PT was not doing it. This is also about to be a long ass review. First I went to a lunch time class at their north loop location and rudely got there late. Then I remembered I had a psychiatrist call mid class and ran out and left crap absolutely everywhere. I come back and they've just cleaned up after me and gave me all these free class cards and were just absolutely so kind when I had been just terribly rude. Then as I'm leaving their parking lot some dude rear ends me but I was in such a good mood from how nice the experience was that I told him I didn't really give a shit about it and let him leave without getting his insurance. LOL So I think I'm gonna try this out again in georgetown and once again, I am like 15 minutes late to the damn class. There is this woman up front who was so kind to help me with everything, and I explained that I am really new to yoga and what I'd signed up for. She said it would probably be difficult and fast paced but I was welcome to try. I then let her know I also just had a bunch of plastic surgery like a week and a half ago and she put the brakes on me REAL QUICK. She suggests I take this meditation class instead and let me tell yall, it was relaxing as hell. I am so tightly wound and a horrible insomniac and about half way through I relaxed enough to fall asleep and miss three really important calls from my surgeon. 😂 Anyways i finally get ahold of ole dude and he's in agreement with this lady up front that I was completely delusional trying to take this other fast paced class and needed to chill tf out for a few weeks and heal up. Luckily she pointed out the other slow ones to me so I know what I can actually sign up for. ANYWAYS I've always been so intimidated because of poor coordination, posture, and anxiety making good form difficult. The people who work and teach at these locations are so kind, helpful and relaxing to be around it's almost like stepping into another dimension. Even the other students have really kind, pleasant demeanors. Definitely planning on renewing with their unlimited plan and hopefully I can get to some classes on time and without anyone crashing into my car 🙏

Kate T. April 20, 2025

I've never come for a yoga class, but I do come to the Monday night acroyoga jams. I've also just stopped in to have a tea in the yoga lounge, and was surprised to find an event going on. A woman was selling conversation cards, which we bought. I love that lounge because there's always an amazing hot tea being served, there's lots of seating and musical instruments around, and it feels welcoming. Bathrooms are also clean. There's a bench for storage. And wow the space where we practice acroyoga is enormous. Parking is abundant.

Jo J. April 22, 2025

Just recently my wife and I joined here at Flow Yoga and I have to say I’m super pumped on the overall vibe of the space and the community who practices here. The flow classes are perfect for a chill practice with great pace and as hard as you want them to be. The teachers whose classes we have attended are all highly knowledgeable and attentive. Definitely recommend coming!

jason h. April 23, 2025

So lucky to have been a part of this beautiful community for the 30 day trial period they are currently offering! I spoke with the manager on my first day in and she was kind enough to inform me of the 30 days for $30 deal. She showed me around the studio and I was surprised to see they have everything a yogi needs (mats, bolsters, blocks, and blankets) available to borrow during every class. This creates a safe space and community for beginner and advanced yogi’s alike. I’ve been to four or five classes a week during my trial and every instructor at the Westgate location is extremely kind, knowledgeable, and patient; offering modified poses throughout the class. The energy of everyone in the building is so warm and inviting. HIGHLY RECOMMEND!

Via F. April 24, 2025

Great yoga studio with a lot of different class options

Amanda N. April 22, 2025

Flow Yoga North Loop completely changed how I feel about yoga. I’ll be honest—I was pretty skeptical trying yoga again. I had tried a few classes in the past, but I think I just picked the wrong styles or wasn’t in the right environment. I'm so happy to have tried their 30 Days for $30 intro offer to give me the chance to explore different classes, styles, and teachers without pressure. Thanks to this, I found the perfect fit for me—a class and teacher that make me genuinely enjoy showing up on my mat. The space is welcoming, the instructors are knowledgeable and supportive, and there’s truly something for everyone. Whether you're brand new to yoga or just looking for the right vibe, I can't recommend this studio enough. So grateful I gave yoga another try here!

Stephanie A. April 23, 2025

This studio is awesome. The room is one of my favorites, the staff is friendly, helpful and I always have a great session no matter which class I take. The accommodations are clean and I appreciate not having to lug my yoga mat and props around.

Cynthia April 22, 2025

Trusted in Austin for over 13 years

Fitt award for Flow Yoga
Women in Business award for Flow Yoga
Ethics award for Flow Yoga
THA award for Flow Yoga
Expertise award for Flow Yoga

Our yoga studios

From a tiny little studio, to one of the fastest growing franchise yoga studios in the country

Cedar Park

North Loop

Westgate

Body Collective

InsideOut

Flowmagin

3rd Eye

Dallas Yoga Center

Illumination Wellness

Georgetown

Flow Retreats: Spain

Leander

Coming soon

What does it mean to own a Flow franchise yoga studio?

We spent the last 10 years engineering software, creating marketing automations and developing our operations so our studio owners can focus on the experience.

Talk with the team

How does Flow franchise yoga stack up?

Nearly double the profit and half the start up cost. Pretty damn good.

Orange Theory
$741,000
Av startup cost
25%
Av year 3 EBITDA profit
Yoga Six
$393,000
Av startup cost
23%
Av year 3 EBITDA profit
FLOW
$200,000
Av startup cost
39%
Av year 3 EBITDA profit

Let's deep dive

Industry standard
Flow standard
$13k

Monthly revenue

$61k

Monthly revenue

150

recurring memberships

610

recurring memberships

25%

student retention

65%

student retention

20%

marketing engagement

39%

marketing engagement

The 4 pillars to our franchise structure

Our technology is the backbone of what makes our structure so successful. Our in-house team of engineers are constantly developing products and services for our studios that help them simplify their business and grow exponentially.

Flow Yoga Computer
Self Check-in

Our self check-in app is all about streamling the in-studio flow of traffic. Our studios went from having 3 studio staff on site and a line out the door to 1 or no staff and checkins that take less than 20 seconds.

Student AI (artificial intelligence)

The easiest avenue for revenue is upselling students who are already fans. Flow's Student AI learns every students interest and behavior then uses that knowledge to educate them on bigger memberships, events, trainings, retreats, etc through your website, emails, and ads.

Event Automation

Events and workshops are a big part of our revenue but managing and marketing them has always been a challenge. With our technology you publish your event on Mindbody and the event is automatically sent to your website, Eventbrite, Meetup, Google and Facebook Events.

Website

We'll upgrade your website to integrate with our systems, perform better on Google, and respond faster. With this, you'll be able to cancel your hosting services and reduce or eliminate your web developer costs.

The most challenging part of running a studio is probably the operations. Theres a lot of moving parts and not enough man power to keep everything running smooth. We are constantly developing and testing new processes to help studios run smooth.

Marketing Automation
Support

Our Austin based support team helps students, teachers and owners through chat, email and phone. From basic things like password resets, to student retention and backend software support for owners.

Training/onboarding

Across our studios we have over 150 team members at any given time. To help you deal with the ebb and flow of staff we have dozens training videos, documents and processes for your teachers, front desk, managers and you.

Programming

We have 10 years of data on classes, events and trainings. We'll work with you to develop the most ideal schedule for your studio based on what we know works and if needed we'll provide the content for trainings and workshops.

Event templates

We've run over 2,000 wellness events and have compiled a catalog of events that we know can be successful. We'll provide you with outlines, descriptions, images, even suggested days, times and prices for each event.

Expense management

All of our studios survived 2 years of shut downs during covid with no bailouts by closely managing expenses and running our finances lean. Because of our size, we also get volume discounts on many services. We can go through expenses with you to find areas to optimize and see if there are opportunities for Flow to consolidate or reduce individual expenses.

For growing your studio we'll take an aggressive approach to sales and marketing, focusing not just on getting new students in the door, but also maximizing revenue from your existing students.

Marketing Automation
Marketing automation

We heavily utilize our Student AI and Marketing Automation to sell the right service to the right student, at the right time. Our system uses dynamic sections of your website and automated emails to keep students engaged, encourage them to upgrade and educate them on upcoming events and trainings.

Paid ads

We have a library of paid ads and landing pages that work quite well. We can set these up for your brand so you can easily manage them on your own.

SEO

The goal is to get as much organic traffic to your website and studio as possible. We have nearly 20 years of experience getting non-paid traffic to small businesses. We'll focus on improving your website, social media, google listings and map listings to grow the studio quickly and organically.

Upselling

Statistically, its 5 times easier to earn additional revenue from existing customers than from new customers. We use dozens of campaigns to keep existing students engaged and interested in new and upgraded services.

When adding new studios to our network we're looking to see what services, products and processes from other other studios might benefit that studio and vice versa

Marketing Automation
Retreats

As we start to expand into retreat spaces our studios have exclusive access to all inclusive retreat centers where you can host your yoga and wellness retreats.

Teacher Training

We have incredible teacher training content that works for both in-studio and online trainings. These trainings can add an additional $100,000 - $200,000 in annual revenue to your studio. The content is turn key and gives you everything you need to run your trainings.

Class experience

From famous yogi tea after class to infused cold compresses in shavasana and plush, cozy lounges, we bring the very best student experiences from each studio and share them with our other studios.

Cacao bar

Our cacao bars bring our studios an additional $10,000 - $20,000 in monthly revenue while building community with the students and teachers. Our bars are modular and plug and play to easily add to any studio.

We've been around the block, a few times, and we pour that experience into crafting perfect classes and very special studios

13

Years running

270k

Students

300+

Active teachers

1,300

Monthly classes

We do things a little different

We're life long yogi's and have seen how yoga and wellness can quite literally change peoples lives. The community, mobility, stress relief etc etc etc can transform a whole community. When we built Flow in 2012, we built it for the love of yoga but we learned that to sustain it we needed to think more like a business. So we returned to our roots, building startups, to turn Flow into one of the fastest growing and most profitable yoga studios - and having a 10x impact on our community.

Today we're on a mission to grow this impact and make it profitable for everyone involved - from the teachers and facilitators to the studio owners like you.

We do this by heavily investing in engineering, marketing, operations and artificial intelligence to free up our in-studio team to focus on impact. In fact our engineering team alone is larger than most companies. Wait - this is a yoga brand? The most savvy yoga brand you've ever seen.

About Flow

Who we are

Josh

With a background in marketing and engineering, Josh has spent the last 10+ years coaching, mentoring and investing in startups and small businesses. At Flow, Josh leads marketing and engineering strategies for all of the studios.

Carolina

A marketing executive turned yogi, Carolina has spent the last 20 years teaching yoga, fitness and mobility in over two dozen countries. At Flow, she develops the programming for classes, events and trainings.

Stephanie

A biomedical engineer by trade, Stephanie has run multi-million dollar operations all over the world. At Flow, Stephanie runs Operations, Finance and products like Retreats and Teacher Trainings.

Jaidev

A product and artificial intelligence engineer who has worked on some of the biggest projects for brands like SpaceX, Hyperloop & Boeing. At Flow, he works on technology and business strategies.

Want to learn moreabout opening a yoga franchise?

Let's go over your franchise questions and give you an overview of Flow yoga

A little glimpse into
who we are

Flow Yoga Flowyogatx Flow Yoga

🧠✨ Reset your system, restore your peace. Join us on May 3rd at Flow Yoga Cedar Park for Nervous System: Resilience & Reset with Gurudhan & Christy. 💫 This deeply restorative session is designed to help you unwind, recharge, and build nervous system resilience through breath, movement, and mindful rest. 🧘‍♀️🧘‍♂️ 📍 Flow Yoga Cedar Park 🗓️ May 3 🌙 All levels welcome #FlowYoga #NervousSystemReset #YogaEvent #CedarParkYoga #InnerPeace #RestorativeYoga @gurudhanyoga

Flow Yoga Flowyogatx

This could be your camera roll✨ Join us this September for a 9-day journey through Morocco that will live in your memories—and your camera roll—forever🌍 🧘‍♀️ Flow through morning yoga in desert stillness 🫖 Sip mint tea in ancient medinas 🐫 Ride camels across the Sahara 🌅 Watch sunrises that take your breath away ... and so much more💛 LINK IN BIO!⬆️

Flow Yoga Flowyogatx yogateachertraining

This is how NOT to put props away folks! This yoga jenga shenanigans is brought to you by our Flow Yoga Teachers in training 🤣 #yogateachertraining #yogaprops #yogablocks

Flow Yoga Flowyogatx

Yoga, but make it community💛

Flow Yoga Flowyogatx Yoga In The Park

Tomorrow!!! April 5th! Come join our little community under the open sky for some stretching, breathing, and good vibes. Starting April 5th 🍃Every Saturday at 10am 🍃At the new Cedar Park library (the Bell district) ✨It’s free! 🍃Suitable for all experience levels 🍃Just bring your mat and water! Tag a friend who needs this in their life! See you on the grass! 💚 #YogaInThePark #YogaInAustin #CommunityYoga

Flow Yoga Flowyogatx stayawhile

Flow Yoga Cedar Park lounge is a vibe ✨ Which Flow lounge is your favorite? #stayawhile #flowyogalounge

Flow Yoga Flowyogatx Yoga In The Park

Saturday mornings just got a whole lot better! Come join our little community under the open sky for some stretching, breathing, and good vibes. 🍃Every Saturday at 10am starting on April 5th 🍃At the new Cedar Park library (the Bell district) ✨It's free! 🍃Suitable for all experience levels 🍃Just bring your mat and water! Tag a friend who needs this in their life! See you on the grass! 💚 #YogaInThePark #YogaInAustin #CommunityYoga

Flow Yoga Flowyogatx

This Valentine’s Day, love yourself first. ♥️ You are enough. You are worthy. You are loved. Join us this weekend for special events to nourish your soul—because self-love is the best love. 💫 Check our website for all amazing events offerings 😘

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