Own a Flow Studio - Yoga Franchise

Theres a reason Flow is one of the highest rated wellness brands

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Community, people, impact

Flow is known as the big tent for wellness. While yoga is our foundation, at our studios you'll find hundreds of events, free meetups, people discovering wellness for the first time and old friends chatting in our tea lounges.

Tons of class styles

While most franchise yoga studios focus on 1 or 2 styles of yoga, we're here for the full yoga experience, from traditional to modern styles, heated and non-heated, and everything in between. Flow's got the widest selection of classes in town

Vinyasa Yoga
Flow Yoga
Chill Yoga
Hatha Yoga
Yin Yoga
Kundalini Yoga
Gentle/Restorative Yoga
Yoga for Seniors
Hot Yoga

A little about Flow

rating

2,000+

5 star reviews

I recently started the 30-day trial for $30, and I’m absolutely loving the studio and classes so far. There’s an impressive variety of classes for all levels, and I’ve already tried classes with eight different instructors. Every class leaves me feeling relaxed and refreshed. Plus, the complimentary tea at the front desk is such a thoughtful bonus! Update! I wanted to share that after the initial 30 days, I encountered a cost barrier. The studio went above and beyond to work with me and find a plan that allowed me to keep practicing there. Huge shoutout to Steff for the support!

5 star rating Olivia H. 5 star review for Georgetown January 7, 2025

I have been very pleased to reconnect with my yoga practice through Flow Yoga. The variety of classes and instructors that are available make it very accommodating to find just what I need. Although I am limited in my abilities, no one makes me feel like I don’t belong! If there were anything I would like to see different, it would be for them to replace the bolsters with new ones. I’m very grateful to have this wonderful studio available to me!

5 star rating Lana R. 5 star review for Flow Yoga Westgate January 5, 2025

Come visit us. We offer flute and harp sound healing sessions, a red light therapy room, Kirtan(group singing), lots of community based activities, and, of course, amazing yoga instructors. 🧘‍♂️ 🧘‍♀️

5 star rating Christopher B. 5 star review for Flow Yoga Northloop December 30, 2024

Flow Yoga is an amazing yoga resource for people in Austin, and I love the Westgate studio the most. It's a great location with a lot of variety of classes to choose from. The instructors are all skilled and engaging, and it feels like an intimate experience every class. As someone who only did vinyasa before joining Flow, I've loved learning Hatha, flexibility + mobility and more - there is something for everyone here!

5 star rating Rachel N. 5 star review for Flow Yoga Westgate January 2, 2025

This place is amazing and so value to my personal practice and life. I appreciate the range of intensity they have for their classes as well as the range of type of classes from yoga to meditation to sound baths across all their studios. And their studios are an incredible vibe. I love spending time in their lounge drinking the chai they always have available. This place has become a second home to me and I enjoy it so much.

5 star rating Unity 5 star review for Flow Yoga Westgate December 23, 2024

Really clean, vibey studio. Always have a great assortment of yoga classes, a lot of which incorporate meditation and sound baths. Registering for classes as a member is a breeze and everyone is always helpful and kind. Really recommend for anyone who can afford the monthly membership price!

5 star rating Dina 5 star review for Georgetown December 20, 2024

I’ve been a member of Flow Yoga Westgate for over a year now primarily attending Yin and Sound classes. My experiences with Sam P and Laura F have been extremely beneficial to my life. The studio space is gorgeous with beautiful filtered light and live plants. I am very happy with the quality and value for my money 🙏🏽

5 star rating Jen W. 5 star review for Flow Yoga Westgate December 21, 2024

I'm new to Georgetown, and I travel for work and get the opportunity to visit many different studios. However, Flow Yoga - Georgetown location has become my favorite place to practice! From the amazing teachers to the ambience in studio itself to the wonderful hot tea served in the lobby, Flow Yoga hits on all cylinders! Thank you for welcoming me and making my experience so healing and so five star on all levels!! Brian G.

5 star rating Brian G. 5 star review for Georgetown December 10, 2024

I was in town for a week and used the new member special to attend three heated vinyasa classes and one yin class. The teachers were incredibly kind and knowledgeable. Parking & check-in were easy. I loved sitting with a tea in the lobby after class! Such a unique experience 🫶🏼

5 star rating Rose W. 5 star review for Georgetown December 10, 2024

Absolutely love this place! I’ve taken sound healing, yoga and kundalini classes here and have enjoyed all of them. Highly recommend

5 star rating Kylie F. 5 star review for Flow Yoga Northloop December 10, 2024

Trusted in Austin for over 13 years

Fitt award for Flow Yoga
Women in Business award for Flow Yoga
Ethics award for Flow Yoga
THA award for Flow Yoga
Expertise award for Flow Yoga

Our yoga studios

From a tiny little studio, to one of the fastest growing franchise yoga studios in the country

Cedar Park

North Loop

Westgate

Body Collective

InsideOut

Flowmagin

3rd Eye

Dallas Yoga Center

Illumination Wellness

Georgetown

Flow Retreats: Spain

Leander

Coming soon

What does it mean to own a Flow franchise yoga studio?

We spent the last 10 years engineering software, creating marketing automations and developing our operations so our studio owners can focus on the experience.

Talk with the team

How does Flow franchise yoga stack up?

Nearly double the profit and half the start up cost. Pretty damn good.

Orange Theory
$741,000
Av startup cost
25%
Av year 3 EBITDA profit
Yoga Six
$393,000
Av startup cost
23%
Av year 3 EBITDA profit
FLOW
$200,000
Av startup cost
39%
Av year 3 EBITDA profit

Let's deep dive

Industry standard
Flow standard
$13k

Monthly revenue

$61k

Monthly revenue

150

recurring memberships

610

recurring memberships

25%

student retention

65%

student retention

20%

marketing engagement

39%

marketing engagement

The 4 pillars to our franchise structure

Our technology is the backbone of what makes our structure so successful. Our in-house team of engineers are constantly developing products and services for our studios that help them simplify their business and grow exponentially.

Flow Yoga Computer
Self Check-in

Our self check-in app is all about streamling the in-studio flow of traffic. Our studios went from having 3 studio staff on site and a line out the door to 1 or no staff and checkins that take less than 20 seconds.

Student AI (artificial intelligence)

The easiest avenue for revenue is upselling students who are already fans. Flow's Student AI learns every students interest and behavior then uses that knowledge to educate them on bigger memberships, events, trainings, retreats, etc through your website, emails, and ads.

Event Automation

Events and workshops are a big part of our revenue but managing and marketing them has always been a challenge. With our technology you publish your event on Mindbody and the event is automatically sent to your website, Eventbrite, Meetup, Google and Facebook Events.

Website

We'll upgrade your website to integrate with our systems, perform better on Google, and respond faster. With this, you'll be able to cancel your hosting services and reduce or eliminate your web developer costs.

The most challenging part of running a studio is probably the operations. Theres a lot of moving parts and not enough man power to keep everything running smooth. We are constantly developing and testing new processes to help studios run smooth.

Marketing Automation
Support

Our Austin based support team helps students, teachers and owners through chat, email and phone. From basic things like password resets, to student retention and backend software support for owners.

Training/onboarding

Across our studios we have over 150 team members at any given time. To help you deal with the ebb and flow of staff we have dozens training videos, documents and processes for your teachers, front desk, managers and you.

Programming

We have 10 years of data on classes, events and trainings. We'll work with you to develop the most ideal schedule for your studio based on what we know works and if needed we'll provide the content for trainings and workshops.

Event templates

We've run over 2,000 wellness events and have compiled a catalog of events that we know can be successful. We'll provide you with outlines, descriptions, images, even suggested days, times and prices for each event.

Expense management

All of our studios survived 2 years of shut downs during covid with no bailouts by closely managing expenses and running our finances lean. Because of our size, we also get volume discounts on many services. We can go through expenses with you to find areas to optimize and see if there are opportunities for Flow to consolidate or reduce individual expenses.

For growing your studio we'll take an aggressive approach to sales and marketing, focusing not just on getting new students in the door, but also maximizing revenue from your existing students.

Marketing Automation
Marketing automation

We heavily utilize our Student AI and Marketing Automation to sell the right service to the right student, at the right time. Our system uses dynamic sections of your website and automated emails to keep students engaged, encourage them to upgrade and educate them on upcoming events and trainings.

Paid ads

We have a library of paid ads and landing pages that work quite well. We can set these up for your brand so you can easily manage them on your own.

SEO

The goal is to get as much organic traffic to your website and studio as possible. We have nearly 20 years of experience getting non-paid traffic to small businesses. We'll focus on improving your website, social media, google listings and map listings to grow the studio quickly and organically.

Upselling

Statistically, its 5 times easier to earn additional revenue from existing customers than from new customers. We use dozens of campaigns to keep existing students engaged and interested in new and upgraded services.

When adding new studios to our network we're looking to see what services, products and processes from other other studios might benefit that studio and vice versa

Marketing Automation
Retreats

As we start to expand into retreat spaces our studios have exclusive access to all inclusive retreat centers where you can host your yoga and wellness retreats.

Teacher Training

We have incredible teacher training content that works for both in-studio and online trainings. These trainings can add an additional $100,000 - $200,000 in annual revenue to your studio. The content is turn key and gives you everything you need to run your trainings.

Class experience

From famous yogi tea after class to infused cold compresses in shavasana and plush, cozy lounges, we bring the very best student experiences from each studio and share them with our other studios.

Cacao bar

Our cacao bars bring our studios an additional $10,000 - $20,000 in monthly revenue while building community with the students and teachers. Our bars are modular and plug and play to easily add to any studio.

We've been around the block, a few times, and we pour that experience into crafting perfect classes and very special studios

13

Years running

270k

Students

300+

Active teachers

1,300

Monthly classes

We do things a little different

We're life long yogi's and have seen how yoga and wellness can quite literally change peoples lives. The community, mobility, stress relief etc etc etc can transform a whole community. When we built Flow in 2012, we built it for the love of yoga but we learned that to sustain it we needed to think more like a business. So we returned to our roots, building startups, to turn Flow into one of the fastest growing and most profitable yoga studios - and having a 10x impact on our community.

Today we're on a mission to grow this impact and make it profitable for everyone involved - from the teachers and facilitators to the studio owners like you.

We do this by heavily investing in engineering, marketing, operations and artificial intelligence to free up our in-studio team to focus on impact. In fact our engineering team alone is larger than most companies. Wait - this is a yoga brand? The most savvy yoga brand you've ever seen.

About Flow

Who we are

Josh

With a background in marketing and engineering, Josh has spent the last 10+ years coaching, mentoring and investing in startups and small businesses. At Flow, Josh leads marketing and engineering strategies for all of the studios.

Carolina

A marketing executive turned yogi, Carolina has spent the last 20 years teaching yoga, fitness and mobility in over two dozen countries. At Flow, she develops the programming for classes, events and trainings.

Stephanie

A biomedical engineer by trade, Stephanie has run multi-million dollar operations all over the world. At Flow, Stephanie runs Operations, Finance and products like Retreats and Teacher Trainings.

Jaidev

A product and artificial intelligence engineer who has worked on some of the biggest projects for brands like SpaceX, Hyperloop & Boeing. At Flow, he works on technology and business strategies.

Want to learn moreabout opening a yoga franchise?

Let's go over your franchise questions and give you an overview of Flow yoga

A little glimpse into
who we are

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