Own a Flow Studio - Yoga Franchise

Theres a reason Flow is one of the highest rated wellness brands

Talk with the team

Community, people, impact

Flow is known as the big tent for wellness. While yoga is our foundation, at our studios you'll find hundreds of events, free meetups, people discovering wellness for the first time and old friends chatting in our tea lounges.

Tons of class styles

While most franchise yoga studios focus on 1 or 2 styles of yoga, we're here for the full yoga experience, from traditional to modern styles, heated and non-heated, and everything in between. Flow's got the widest selection of classes in town

Vinyasa Yoga
Flow Yoga
Chill Yoga
Hatha Yoga
Yin Yoga
Kundalini Yoga
Gentle/Restorative Yoga
Yoga for Seniors
Hot Yoga

A little about Flow

rating

2,000+ 5 star reviews

I'm so glad to have found a yoga studio close to my apartment!!! I like that in your first month, you can try out as many different classes as you want, so you can find out what kind of yoga and/or instructor(s) you like. I've been going to hot Vinyasa once a week, and it's been a great addition to my fitness routine. Would recommend! Also Enrique is awesome (: you should definitely take a class with him.

Skye W. May 21, 2025

Easily the best, most affordable, and most welcoming yoga studio I've ever been to! I just joined about a month ago on the new member plan, the fact that I've gone to dozens of classes already for only $30? ... insane! Honestly, I think the unlimited plan is so so worth it if you're looking to go more than once a week, too. I used to frequent another studio in austin and eventually stopped my membership because the cost was not sustainable for me and I never really.. clicked with the classes. Every class there either felt too challenging or too relaxing. But here, I don't feel that at all! Every single teacher has been so welcoming, always include plenty of options to modify poses and have very unique touches to their classes. Plus the actual space is gorgeous at the Westgate studio!! I've already renewed my membership for the next month and can easily see myself staying for a long time to come

Ariana V. May 20, 2025

I love flow yoga guys, classes are amazing and North loop location is super nice. Third eye is just perfect in any way. Teachers are professional and super patient. I am upgrading to unlimited classes after 2 months only.

Valda B. May 20, 2025

The space is always clean and welcoming. A beautiful addition to the Georgetown community!!!

Michele A. May 15, 2025

I’m still just in my first weeks of Yoga at the Georgetown studio, but I’ve been impressed! I’ve been trying several different styles to see what fits my needs and love the options. As a beginner, my favorite has been slow flow, but I love Hatha Yoga and Yin + Sound as well. Before and after the classes it’s easy to speak with instructors about movement questions. I found that very helpful because I felt like the instructor made sure to casually mention accommodations that I needed during the class. The studio itself is very clean and relaxing. I can tell they are building a positive community. I’m glad to find a place to move and strengthen my body in the gentle way I need right now in conjunction with my other low impact exercises.

Jill N. May 14, 2025

Every class so far has been amazing. There is such a variety of class styles and times. All of the instructors are friendly and welcoming. Highly recommend!

Kimberly W. May 12, 2025

I started going to Flow Yoga on their 30 days for $30 pass which is such a good means of introducing their studio. I am more than likely going to sign on as a regular attendee as I’ve so enjoyed the classes. The space is beautiful and the instructors are welcoming and kind. I am a bodybuilder so dynamic movement isn’t as common for me in my day to day and have been using this as a means of getting back to my dancer roots, relieving aches and pains, and connecting with my body and it has been wonderful. Can’t recommend this studio enough. My favorite class so far is JJ’s flexibility + mobility. Check them out!

alexa s. May 14, 2025

Amazing place for yoga!!!

John L. May 13, 2025

Have been to several classes over the past 2 months and have greatly enjoyed this studio. Several different teachers with different styles and flows available. Everyone is very friendly and welcoming. Would recommend for beginners and/or seasoned yogi's. Will be back for more.

Christina A. May 13, 2025

Flow Yoga is approachable and welcoming! I just moved to Austin and have found so much peace and joy in movement at this studio.

Madeleine M. May 6, 2025

Trusted in Austin for over 13 years

Fitt award for Flow Yoga
Women in Business award for Flow Yoga
Ethics award for Flow Yoga
THA award for Flow Yoga
Expertise award for Flow Yoga

Our yoga studios

From a tiny little studio, to one of the fastest growing franchise yoga studios in the country

Cedar Park

North Loop

Westgate

Body Collective

InsideOut

Flowmagin

3rd Eye

Dallas Yoga Center

Illumination Wellness

Georgetown

Flow Retreats: Spain

Leander

Coming soon

What does it mean to own a Flow franchise yoga studio?

We spent the last 10 years engineering software, creating marketing automations and developing our operations so our studio owners can focus on the experience.

Talk with the team

How does Flow franchise yoga stack up?

Nearly double the profit and half the start up cost. Pretty damn good.

Orange Theory
$741,000
Av startup cost
25%
Av year 3 EBITDA profit
Yoga Six
$393,000
Av startup cost
23%
Av year 3 EBITDA profit
FLOW
$200,000
Av startup cost
39%
Av year 3 EBITDA profit

Let's deep dive

Industry standard
Flow standard
$13k

Monthly revenue

$61k

Monthly revenue

150

recurring memberships

610

recurring memberships

25%

student retention

65%

student retention

20%

marketing engagement

39%

marketing engagement

The 4 pillars to our franchise structure

Our technology is the backbone of what makes our structure so successful. Our in-house team of engineers are constantly developing products and services for our studios that help them simplify their business and grow exponentially.

Flow Yoga Computer
Self Check-in

Our self check-in app is all about streamling the in-studio flow of traffic. Our studios went from having 3 studio staff on site and a line out the door to 1 or no staff and checkins that take less than 20 seconds.

Student AI (artificial intelligence)

The easiest avenue for revenue is upselling students who are already fans. Flow's Student AI learns every students interest and behavior then uses that knowledge to educate them on bigger memberships, events, trainings, retreats, etc through your website, emails, and ads.

Event Automation

Events and workshops are a big part of our revenue but managing and marketing them has always been a challenge. With our technology you publish your event on Mindbody and the event is automatically sent to your website, Eventbrite, Meetup, Google and Facebook Events.

Website

We'll upgrade your website to integrate with our systems, perform better on Google, and respond faster. With this, you'll be able to cancel your hosting services and reduce or eliminate your web developer costs.

The most challenging part of running a studio is probably the operations. Theres a lot of moving parts and not enough man power to keep everything running smooth. We are constantly developing and testing new processes to help studios run smooth.

Marketing Automation
Support

Our Austin based support team helps students, teachers and owners through chat, email and phone. From basic things like password resets, to student retention and backend software support for owners.

Training/onboarding

Across our studios we have over 150 team members at any given time. To help you deal with the ebb and flow of staff we have dozens training videos, documents and processes for your teachers, front desk, managers and you.

Programming

We have 10 years of data on classes, events and trainings. We'll work with you to develop the most ideal schedule for your studio based on what we know works and if needed we'll provide the content for trainings and workshops.

Event templates

We've run over 2,000 wellness events and have compiled a catalog of events that we know can be successful. We'll provide you with outlines, descriptions, images, even suggested days, times and prices for each event.

Expense management

All of our studios survived 2 years of shut downs during covid with no bailouts by closely managing expenses and running our finances lean. Because of our size, we also get volume discounts on many services. We can go through expenses with you to find areas to optimize and see if there are opportunities for Flow to consolidate or reduce individual expenses.

For growing your studio we'll take an aggressive approach to sales and marketing, focusing not just on getting new students in the door, but also maximizing revenue from your existing students.

Marketing Automation
Marketing automation

We heavily utilize our Student AI and Marketing Automation to sell the right service to the right student, at the right time. Our system uses dynamic sections of your website and automated emails to keep students engaged, encourage them to upgrade and educate them on upcoming events and trainings.

Paid ads

We have a library of paid ads and landing pages that work quite well. We can set these up for your brand so you can easily manage them on your own.

SEO

The goal is to get as much organic traffic to your website and studio as possible. We have nearly 20 years of experience getting non-paid traffic to small businesses. We'll focus on improving your website, social media, google listings and map listings to grow the studio quickly and organically.

Upselling

Statistically, its 5 times easier to earn additional revenue from existing customers than from new customers. We use dozens of campaigns to keep existing students engaged and interested in new and upgraded services.

When adding new studios to our network we're looking to see what services, products and processes from other other studios might benefit that studio and vice versa

Marketing Automation
Retreats

As we start to expand into retreat spaces our studios have exclusive access to all inclusive retreat centers where you can host your yoga and wellness retreats.

Teacher Training

We have incredible teacher training content that works for both in-studio and online trainings. These trainings can add an additional $100,000 - $200,000 in annual revenue to your studio. The content is turn key and gives you everything you need to run your trainings.

Class experience

From famous yogi tea after class to infused cold compresses in shavasana and plush, cozy lounges, we bring the very best student experiences from each studio and share them with our other studios.

Cacao bar

Our cacao bars bring our studios an additional $10,000 - $20,000 in monthly revenue while building community with the students and teachers. Our bars are modular and plug and play to easily add to any studio.

We've been around the block, a few times, and we pour that experience into crafting perfect classes and very special studios

13

Years running

270k

Students

300+

Active teachers

1,300

Monthly classes

We do things a little different

We're life long yogi's and have seen how yoga and wellness can quite literally change peoples lives. The community, mobility, stress relief etc etc etc can transform a whole community. When we built Flow in 2012, we built it for the love of yoga but we learned that to sustain it we needed to think more like a business. So we returned to our roots, building startups, to turn Flow into one of the fastest growing and most profitable yoga studios - and having a 10x impact on our community.

Today we're on a mission to grow this impact and make it profitable for everyone involved - from the teachers and facilitators to the studio owners like you.

We do this by heavily investing in engineering, marketing, operations and artificial intelligence to free up our in-studio team to focus on impact. In fact our engineering team alone is larger than most companies. Wait - this is a yoga brand? The most savvy yoga brand you've ever seen.

About Flow

Who we are

Josh

With a background in marketing and engineering, Josh has spent the last 10+ years coaching, mentoring and investing in startups and small businesses. At Flow, Josh leads marketing and engineering strategies for all of the studios.

Carolina

A marketing executive turned yogi, Carolina has spent the last 20 years teaching yoga, fitness and mobility in over two dozen countries. At Flow, she develops the programming for classes, events and trainings.

Stephanie

A biomedical engineer by trade, Stephanie has run multi-million dollar operations all over the world. At Flow, Stephanie runs Operations, Finance and products like Retreats and Teacher Trainings.

Jaidev

A product and artificial intelligence engineer who has worked on some of the biggest projects for brands like SpaceX, Hyperloop & Boeing. At Flow, he works on technology and business strategies.

Want to learn moreabout opening a yoga franchise?

Let's go over your franchise questions and give you an overview of Flow yoga

A little glimpse into
who we are

Flow Yoga Flowyogatx Yoga In The Park

🌿 Free Yoga in the Park continues… 🌿 We’re flowing again this Saturday at 10 AM by the new Cedar Park Library @ The Bell District! Open to all levels just bring your mat and water. Stay after and explore the farmer’s market right next door. 🍓🧘‍♀️🌞 You coming? #YogaInThePark #CedarParkVibes #SaturdayPlans #FreeYoga #BellDistrictYoga

Flow Yoga Flowyogatx Yoga In The Park

🌞 Saturday = Self-care 🌿 Join us for FREE Yoga in the Park this Saturday next to the new Cedar Park Library at The Bell District 🧘‍♀️ All levels welcome 🕘 Starts at 10AM ✨ Vibes: Movement, mindfulness, and community. Don’t forget to swing by the farmers market after class for some goodies😋 #YogaInThePark #CedarParkTX #FreeYoga #MindfulMorning @thebelldistrict

Flow Yoga Flowyogatx

This could be your camera roll✨ Join us this September for a 9-day journey through Morocco that will live in your memories—and your camera roll—forever🌍 🧘‍♀️ Flow through morning yoga in desert stillness 🫖 Sip mint tea in ancient medinas 🐫 Ride camels across the Sahara 🌅 Watch sunrises that take your breath away ... and so much more💛 LINK IN BIO!⬆️

Flow Yoga Flowyogatx yogateachertraining

This is how NOT to put props away folks! This yoga jenga shenanigans is brought to you by our Flow Yoga Teachers in training 🤣 #yogateachertraining #yogaprops #yogablocks

Flow Yoga Flowyogatx

Yoga, but make it community💛

Flow Yoga Flowyogatx Yoga In The Park

Tomorrow!!! April 5th! Come join our little community under the open sky for some stretching, breathing, and good vibes. Starting April 5th 🍃Every Saturday at 10am 🍃At the new Cedar Park library (the Bell district) ✨It’s free! 🍃Suitable for all experience levels 🍃Just bring your mat and water! Tag a friend who needs this in their life! See you on the grass! 💚 #YogaInThePark #YogaInAustin #CommunityYoga

Flow Yoga Flowyogatx stayawhile

Flow Yoga Cedar Park lounge is a vibe ✨ Which Flow lounge is your favorite? #stayawhile #flowyogalounge

Flow Yoga Flowyogatx Yoga In The Park

Saturday mornings just got a whole lot better! Come join our little community under the open sky for some stretching, breathing, and good vibes. 🍃Every Saturday at 10am starting on April 5th 🍃At the new Cedar Park library (the Bell district) ✨It's free! 🍃Suitable for all experience levels 🍃Just bring your mat and water! Tag a friend who needs this in their life! See you on the grass! 💚 #YogaInThePark #YogaInAustin #CommunityYoga

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