Own a Flow Studio - Yoga Franchise

Theres a reason Flow is one of the highest rated wellness brands.

Talk with the team

Community, people, impact

Flow is known as the big tent for wellness. While yoga is our foundation, at our studios you'll find hundreds of events, free meetups, people discovering wellness for the first time and old friends chatting in our tea lounges.

Tons of class styles

While most franchise yoga studios focus on 1 or 2 styles of yoga, we're here for the full yoga experience, from traditional to modern styles, heated and non-heated, and everything in between. Flow's got the widest selection of classes in town

Vinyasa Yoga
Flow Yoga
Chill Yoga
Hatha Yoga
Yin Yoga
Kundalini Yoga
Gentle/Restorative Yoga
Yoga for Seniors
Hot Yoga

A little about Flow

ratting

2,000+

5 star reviews

I absolutely love this studio. The classes are so unique yet so much fun, and often allow you to get silly. More than anything, I love the community - it's a great place to make friends.

5 star rating Cyrus Behroozi 5 star review for

June 11, 2024

A gem! Yoga, sound healing, ecstatic dance, breath work, erotic movement, improv, and poetry open mics? At a yoga studio? Yep! This place is awesome. I was staying in an Airbnb around the corner and stumbled on this place. $30 for the first 30 days got me and I'm glad it did. In the past week I've gotten way out of my comfort zone, experienced deep healing, found community and made friends. Can't wait to see what other magic unfolds! Thank you to the owner and all the instructors for cultivating such a wonderful space.

5 star rating Emmanuel 5 star review for

May 16, 2024

It's in the name. This is a different kind of yoga studio. Where imagination blends with practice. I really like the classes here, they're just different and you get to connect with people because it's smaller and more intimate (for example the improv classes). If you're kind of weird and quirky and spiritual, you'll find your people here!

5 star rating Jimmy Le 5 star review for

May 23, 2024

Super cool spot! The chakra yoga class I had was great. Don’t forget to clean your mat before and after if you borrow from the space!

5 star rating Julia Relova 5 star review for

April 29, 2024

Beautiful studios and beautiful teachers

5 star rating lori garrity 5 star review for

June 11, 2024

Love the cacao and Hatha class!

5 star rating MJ 5 star review for

June 11, 2024

Friendly and calming space for yoga. Plenty of events for members and nonmembers. A great community for yogis.

5 star rating Tiffany Lin 5 star review for

June 4, 2024

Flow yoga has a great vibe, convenient class schedule and variety. Love it!

5 star rating Janet Bederman 5 star review for

June 11, 2024

I tried this studio because it was at a middle point between my friend and I, and have really liked it so far! Lots of class options (though I wish there was more than one heated class time), and they feel intimate not intimidating

5 star rating Ashley Mitchell 5 star review for

June 12, 2024

I hadn’t taken any yoga classes in over a year, and I was so pleasantly surprised to find Flow. The classes were gentle yet invigorating enough to get me right back into it, without feeling overwhelmed or like I couldn’t keep up with others. I’ve really enjoyed the classes I’ve taken so far, and the instructors I’ve had. This really is a peaceful yet energetic, kind and open space to practice in. Plus- plenty of parking and it’s right next to Nervous Charlie’s! Yoga then bagel is the move

5 star rating Ava Pfeiffer 5 star review for

June 12, 2024

Trusted in Austin for over 12 years

Our yoga studios

From a tiny little studio, to one of the fastest growing franchise yoga studios in the country

Cedar Park

North Loop

Westgate

Body Collective

InsideOut

Flowmagin

3rd Eye

Dallas Yoga Center

Illumination Wellness

Georgetown

Flow Retreats: Spain

Leander

Coming soon

What does it mean to own a Flow franchise yoga studio?

We spent the last 10 years engineering software, creating marketing automations and developing our operations so our studio owners can focus on the experience.

Talk with the team

How does Flow franchise yoga stack up?

Nearly double the profit and half the start up cost. Pretty damn good.

Orange Theory
$741,000
Av startup cost
25%
Av year 3 EBITDA profit
Yoga Six
$393,000
Av startup cost
23%
Av year 3 EBITDA profit
FLOW
$200,000
Av startup cost
39%
Av year 3 EBITDA profit

Let's deep dive

Industry standard
Flow standard
$13k

Monthly revenue

$61k

Monthly revenue

150

recurring memberships

610

recurring memberships

25%

student retention

65%

student retention

20%

marketing engagement

39%

marketing engagement

The 4 pillars to our franchise structure

Our technology is the backbone of what makes our structure so successful. Our in-house team of engineers are constantly developing products and services for our studios that help them simplify their business and grow exponentially.

Flow Yoga Computer
Self Check-in

Our self check-in app is all about streamling the in-studio flow of traffic. Our studios went from having 3 studio staff on site and a line out the door to 1 or no staff and checkins that take less than 20 seconds.

Student AI (artificial intelligence)

The easiest avenue for revenue is upselling students who are already fans. Flow's Student AI learns every students interest and behavior then uses that knowledge to educate them on bigger memberships, events, trainings, retreats, etc through your website, emails, and ads.

Event Automation

Events and workshops are a big part of our revenue but managing and marketing them has always been a challenge. With our technology you publish your event on Mindbody and the event is automatically sent to your website, Eventbrite, Meetup, Google and Facebook Events.

Website

We'll upgrade your website to integrate with our systems, perform better on Google, and respond faster. With this, you'll be able to cancel your hosting services and reduce or eliminate your web developer costs.

The most challenging part of running a studio is probably the operations. Theres a lot of moving parts and not enough man power to keep everything running smooth. We are constantly developing and testing new processes to help studios run smooth.

Marketing Automation
Support

Our Austin based support team helps students, teachers and owners through chat, email and phone. From basic things like password resets, to student retention and backend software support for owners.

Training/onboarding

Across our studios we have over 150 team members at any given time. To help you deal with the ebb and flow of staff we have dozens training videos, documents and processes for your teachers, front desk, managers and you.

Programming

We have 10 years of data on classes, events and trainings. We'll work with you to develop the most ideal schedule for your studio based on what we know works and if needed we'll provide the content for trainings and workshops.

Event templates

We've run over 2,000 wellness events and have compiled a catalog of events that we know can be successful. We'll provide you with outlines, descriptions, images, even suggested days, times and prices for each event.

Expense management

All of our studios survived 2 years of shut downs during covid with no bailouts by closely managing expenses and running our finances lean. Because of our size, we also get volume discounts on many services. We can go through expenses with you to find areas to optimize and see if there are opportunities for Flow to consolidate or reduce individual expenses.

For growing your studio we'll take an aggressive approach to sales and marketing, focusing not just on getting new students in the door, but also maximizing revenue from your existing students.

Marketing Automation
Marketing automation

We heavily utilize our Student AI and Marketing Automation to sell the right service to the right student, at the right time. Our system uses dynamic sections of your website and automated emails to keep students engaged, encourage them to upgrade and educate them on upcoming events and trainings.

Paid ads

We have a library of paid ads and landing pages that work quite well. We can set these up for your brand so you can easily manage them on your own.

SEO

The goal is to get as much organic traffic to your website and studio as possible. We have nearly 20 years of experience getting non-paid traffic to small businesses. We'll focus on improving your website, social media, google listings and map listings to grow the studio quickly and organically.

Upselling

Statistically, its 5 times easier to earn additional revenue from existing customers than from new customers. We use dozens of campaigns to keep existing students engaged and interested in new and upgraded services.

When adding new studios to our network we're looking to see what services, products and processes from other other studios might benefit that studio and vice versa

Marketing Automation
Retreats

As we start to expand into retreat spaces our studios have exclusive access to all inclusive retreat centers where you can host your yoga and wellness retreats.

Teacher Training

We have incredible teacher training content that works for both in-studio and online trainings. These trainings can add an additional $100,000 - $200,000 in annual revenue to your studio. The content is turn key and gives you everything you need to run your trainings.

Class experience

From famous yogi tea after class to infused cold compresses in shavasana and plush, cozy lounges, we bring the very best student experiences from each studio and share them with our other studios.

Cacao bar

Our cacao bars bring our studios an additional $10,000 - $20,000 in monthly revenue while building community with the students and teachers. Our bars are modular and plug and play to easily add to any studio.

We've been around the block, a few times, and we pour that experience into crafting perfect classes and very special studios

12

Years running

270k

Students

300+

Active teachers

1,300

Monthly classes

We do things a little different

We're life long yogi's and have seen how yoga and wellness can quite literally change peoples lives. The community, mobility, stress relief etc etc etc can transform a whole community. When we built Flow in 2012, we built it for the love of yoga but we learned that to sustain it we needed to think more like a business. So we returned to our roots, building startups, to turn Flow into one of the fastest growing and most profitable yoga studios - and having a 10x impact on our community.

Today we're on a mission to grow this impact and make it profitable for everyone involved - from the teachers and facilitators to the studio owners like you.

We do this by heavily investing in engineering, marketing, operations and artificial intelligence to free up our in-studio team to focus on impact. In fact our engineering team alone is larger than most companies. Wait - this is a yoga brand? The most savvy yoga brand you've ever seen.

About Flow

Who we are

Josh

With a background in marketing and engineering, Josh has spent the last 10+ years coaching, mentoring and investing in startups and small businesses. At Flow, Josh leads marketing and engineering strategies for all of the studios.

Carolina

A marketing executive turned yogi, Carolina has spent the last 20 years teaching yoga, fitness and mobility in over two dozen countries. At Flow, she develops the programming for classes, events and trainings.

Stephanie

A biomedical engineer by trade, Stephanie has run multi-million dollar operations all over the world. At Flow, Stephanie runs Operations, Finance and products like Retreats and Teacher Trainings.

Jaidev

A product and artificial intelligence engineer who has worked on some of the biggest projects for brands like SpaceX, Hyperloop & Boeing. At Flow, he works on technology and business strategies.

Want to learn moreabout opening a yoga franchise?

Let's go over your franchise questions and give you an overview of Flow yoga

A little glimpse into
who we are

#FreeDayOfYoga #FlowYoga #YogainAustin

🧘‍♀️ We’re SO excited for Free Day of Yoga on September 2nd! 🧘‍♂️ Here’s how to join us for a day full of free classes: 1️⃣Tap the link in our bio and grab your free pass—it’s quick and easy! 2️⃣Sign up now for any class happening on September 2nd. We’ve got so many amazing options, and we can’t wait to flow with you! Mark your calendars and get ready to fill your day with good vibes and great energy. We’ll see you on the mat! 🌟 #FreeDayOfYoga #FlowYoga #YogainAustin ** Vinyasa at Cedar Park with sarah is at 9am!

Repost • @sophintheuniverse

#grounded #analytical

🌟August 23: Sun enters Virgo, ushering in a period of practicality, organization, and focus on details​ Welcome to Virgo season! This is the time in which the sun moves through #grounded, #analytical Virgo♍

#YogaJourney #Mindfulness #Journaling #YogaPractice #SelfReflection #FlowYoga

🧘‍♀️✨ Post-Yoga Reflection: Nourish Your Soul with These Journal Prompts After your practice, take a few moments to reflect and deepen your connection with yourself. Journaling can help you process your emotions, set intentions, and carry the peace of your practice into your daily life. Here are some prompts to get you started: 🖊️ What emotions surfaced during my practice today? 🖊️ How does my body feel after this session? 🖊️ What did I let go of today, and what do I want to invite in? 🖊️ How can I carry this sense of calm into the rest of my day? 🖊️ What am I grateful for in this moment? Grab your journal and let the words flow! 🌸 #YogaJourney #Mindfulness #Journaling #YogaPractice #SelfReflection #FlowYoga

#TrianglePose #YogaBenefits #MindfulMovement

Can you guess what pose this is?⬆️👀 It's triangle pose! This asana strengthens the legs, stretches the hips and groin, and improves stability and focus. Benefits of Triangle Pose: 💪Strengthens Legs and Core: Engages the thighs, hamstrings, and core muscles. 💫Increases Flexibility: Stretches the hips, groin, hamstrings, and calves. 🤸‍♀️Improves Balance and Stability: Enhances coordination and balance. 🧘‍♂️Opens the Chest and Shoulders: Expands the chest, improving breathing and posture. 🧠Stimulates the Organs: Promotes digestion and reduces stress. #TrianglePose #YogaBenefits #MindfulMovement

How much ✨you time✨ do you give yourself on a weekly basis?

#YogaTeacherTraining #SacredSpaceJourney #FlowYogaTX

Join @angieknightyoga this Sunday for a free info session with yoga and meditation! It’s your chance to explore and ask all your questions. ✨ Tap the 'trainings' link in the bio to learn more🧘‍♀️💫 #YogaTeacherTraining #SacredSpaceJourney #FlowYogaTX

#YogaTeacherTraining #FlowYoga

🚨 Only 2 days left! 🚨 Get ready to transform your practice and find your community with our 200-hour Yoga Teacher Training. You'll dive into: ✨ Yoga philosophy 🧬 Anatomy 🧘‍♂️ Teaching techniques 🌿 Sequencing classes 🌀 Meditation and breath work and sooo much more! Join us on this incredible journey starting soon! 🧘‍♀️ #YogaTeacherTraining #FlowYoga 👉 Learn more: link in bio! 📹: @starryeyedfool ✨

#FlowYogaTX #CommunityClass #SundayWellness #FullMoonCeremony #SoundHealing #YogaCommunity #Mindfulness #WellnessJourney

Here are some of the events we have coming up at Flow. Which ones are you joining us for? 🧘‍♀️ July 13 & 17: Free Community Classes with our Yoga Teacher Trainees! Come support and enjoy a nice session on us. 💆‍♀️ July 14: Sunday Wellness - expect Slow Flow, Breathwork, and Meditation. 🌕 July 19: Full Moon Ceremony and Sound Bath. Embrace the lunar energy with a serene sound healing experience. 🎶 July 20: Sacred Song & Sound Healing. Chanting together and enjoying the sound of gongs, chimes, crystal bowls and more amazing instruments. 🌕🧘‍♂️ July 21: A special day packed with events! Full Moon Yoga & Sound: Unite your body and mind under the full moon. Eat, Meditate, Socialize: Nourish your body and soul with a delightful community gathering. Sunday Wellness: Full Moon Circle. Connect and reflect with like-minded souls. ➡️LINK IN BIO to sign up! Mark your calendars and join us for these incredible experiences! 🌟✨ #FlowYogaTX #CommunityClass #SundayWellness #FullMoonCeremony #SoundHealing #YogaCommunity #Mindfulness #WellnessJourney 📸 Don't forget to share your moments with us!

#FlowYogaTX #YogaTeacherTraining #TransformYourLife

Our Flow Yoga 200hr Teacher Training is kicking off soon, and there are just a few spots left! Here's why you should jump in: 1️⃣ Deepen Your Practice - Take your personal yoga practice to the next level with advanced techniques and understanding. 2️⃣ Incredible Community - Connect with like-minded individuals and form lifelong friendships. 3️⃣ Expert Guidance - Learn from seasoned instructors who are dedicated to your growth and success. 4️⃣ Holistic Approach - Dive into the philosophy, anatomy, and spirituality of yoga for a well-rounded education. 5️⃣ Life-Changing Journey - Transform not only your practice but your entire outlook on life. Don’t miss out on this incredible opportunity! 🌿✨ Secure your spot now and start your journey to becoming a certified yoga teacher. 🙏💛 #FlowYogaTX #YogaTeacherTraining #TransformYourLife

#InternetionalDayOfYoga #InternationalDayOfYoga2024

Happy International Day of Yoga from the Flow family! 🌟🧘‍♀️ Today, we're celebrating the magic of yoga and our amazing community. Every one of you brings so much light and love to our studios, we couldn't be more grateful. We’ve shared so many beautiful moments on the mats. Yoga isn’t just about the poses – it’s about growth, connection, and community. Thank you for being part of our family. And if you haven't been to the studios in a while, come by today - class is on us♥️ #InternetionalDayOfYoga #InternationalDayOfYoga2024

Don't miss out on the Early Bird Discount for Sacred Space Teacher Training! Save $200 when you register by June 30 using code EARLYBIRD24. and... Join us for Info Sessions on Kundalini & Meditation Teacher Training on the following dates: ✨Sunday June 30 at 10:30am ✨Sunday August 4 at 10:30am ✨Saturday August 24 at 2pm ✨Sunday September 8 at 10:30am

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